MRA-1
what i learned today?
formation of groups for market research during next 2 terms. Future MBA proj is going to be likely on market research since companies don't let you access financial information or HR. Tomorrow we will do analysis of Dell case study
Classification of marketing research:
problem identification research
problem solving research
Marketing research process:
1) problem definition
2) development of an approach to the problem
3) research design formulation
4) fieldwork or data collection
5) data preparation and analysis
6) report preparation and presentation
marketing research suppliers and services
research suppliers
internal (own, inside the company)
external:
1) full service: syndicated, customized, internet services
2) limited service: field services, focus groups, technical analytical services etc
OB 1
what i learned today?
what is OB - investigation of individual, groups and structures impact on each other within organizations and applying this knowledge to improve organization effectiveness.
OB consists of - psychology, sociology and anthropology
developing OB model - dependent variables - productivity, absenteeism, turnover, job satisfaction, deviant workplace behavior, OCB.
productivity - performance measure that includes effectiveness and efficiency.
difference between effectiveness and efficiency - effectiveness = achievement of goals
efficiency = the minimum input required to achieve an output.
OCB = behavior not part of formal job requirement but promotes effective functioning of organization i.e. going the extra mile.
independent variables - individual level variables - motivation, perception, learning, decision making.
group level - power and politics, teams, conflict
organization level - structure and design, policies, practices, culture
Diversity -
surface level diversity
deep level diversity
surface level - that is visible on surface such as age, gender, ethnicity
deep level - diversity in values, personality and preferences
GSBD 1
what i learned today?
pakistan lies at crossroads of middle east, central asia and india and rest of western asia. unique position to live in if properly managed economy and trade. can backfire if economic potential not utilized and if there is invasion from all 3 sides.
drawn parallels with geographic position of roman empire. roman empire attacked from north by vikings, from south and east by germanic tribes and arabic forces and from west by goths and huns.
so roman empire collapsed and that gave rise to feudalism, where warlords controlled small lands. the kings lost control over national territories. same situation is happening in pakistan.
world is moving towards regional and global integration, pakistan is moving in the opposite direction.
we will have presentations during the next classes. ours is in week 3 session 6, industrial revolution in france.
what i learned today?
formation of groups for market research during next 2 terms. Future MBA proj is going to be likely on market research since companies don't let you access financial information or HR. Tomorrow we will do analysis of Dell case study
Classification of marketing research:
problem identification research
problem solving research
Marketing research process:
1) problem definition
2) development of an approach to the problem
3) research design formulation
4) fieldwork or data collection
5) data preparation and analysis
6) report preparation and presentation
marketing research suppliers and services
research suppliers
internal (own, inside the company)
external:
1) full service: syndicated, customized, internet services
2) limited service: field services, focus groups, technical analytical services etc
OB 1
what i learned today?
what is OB - investigation of individual, groups and structures impact on each other within organizations and applying this knowledge to improve organization effectiveness.
OB consists of - psychology, sociology and anthropology
developing OB model - dependent variables - productivity, absenteeism, turnover, job satisfaction, deviant workplace behavior, OCB.
productivity - performance measure that includes effectiveness and efficiency.
difference between effectiveness and efficiency - effectiveness = achievement of goals
efficiency = the minimum input required to achieve an output.
OCB = behavior not part of formal job requirement but promotes effective functioning of organization i.e. going the extra mile.
independent variables - individual level variables - motivation, perception, learning, decision making.
group level - power and politics, teams, conflict
organization level - structure and design, policies, practices, culture
Diversity -
surface level diversity
deep level diversity
surface level - that is visible on surface such as age, gender, ethnicity
deep level - diversity in values, personality and preferences
GSBD 1
what i learned today?
pakistan lies at crossroads of middle east, central asia and india and rest of western asia. unique position to live in if properly managed economy and trade. can backfire if economic potential not utilized and if there is invasion from all 3 sides.
drawn parallels with geographic position of roman empire. roman empire attacked from north by vikings, from south and east by germanic tribes and arabic forces and from west by goths and huns.
so roman empire collapsed and that gave rise to feudalism, where warlords controlled small lands. the kings lost control over national territories. same situation is happening in pakistan.
world is moving towards regional and global integration, pakistan is moving in the opposite direction.
we will have presentations during the next classes. ours is in week 3 session 6, industrial revolution in france.
No comments:
Post a Comment